Richard Berry

Direct Selling: A Definition
The sale of a consumer product or service, in a person
to person manner, away from a fixed retail location,
where the company offers opportunities to an independent
contractor salesforce.
Reasons for the growth of direct selling
Meets a world wide demand for independent earnings
opportunities
Is totally flexible in terms of time and commitment
Appeals to men and women of all ages, in all social and ethnic
groups
Requires only a very small investment by direct sellers
Encourages free enterprise and small businesses
Encourages competition with established retailers
Benefits national economies - world wide
Network Marketing
An organization structure for direct selling companies,
where a distributor/salesperson can earn money on both
their own personal sales and the sales achieved by those
others that they have recruited, trained and motivated.
Most direct selling companies, world wide, now use a multi
level structure
How to Identify a Pyramid Scheme
Ask two questions
1. Do you risk financial loss by joining the company?
(If yes, be careful. Most direct sales firms do not require
or encourage any substantial investments.)
2. Is the money you will earn coming from the sale of the
product or service to the ultimate consumer of that product or service? (If no, stay away. It is most likely a fraud.)
DSA’s Primary Functions
Protect, Police and Promote
the direct selling industry
World Federation of Direct Selling Associations (WFDSA)
Founded in 1978
58 National DSAs comprise membership
CEO Council—Tiens President Mr Lijinyuan is one of the members
FEDSA (Federation of European Direct Selling Associations)
Business conducted in 170-plus countries
Direct Selling in Europe
Total direct sales of $29 billion in 32 European States
9.5 million direct sellers
300 national and multinational direct selling companies
30 European states have an active DSA
FEDSA represents DSAs in the European Parliament
and Commission
Congratulations
FEDSA & WFDSA congratulate
Jinyuan Li, the Tiens Group and all
Tiens distributors on their direct
sales achievements in Europe and
around the World.