Marked Example of proposal Project and thesis

A thesis Proposal on
Online Banking Customers: Attitudes and Activities
Contents
Marks
Marks Obtained
Introduction:


Background
1
1
Problem Statement
1
1
Objectives
1
1
Significance
1
0
Literature Review
4
0
Theoretical Framework
4
0
Hypothesis
2
0
Research Methodology
4
3
Research design


Data collection methods


Instrument(s) of data collection


Fieldwork/data collection


Analysis


References
2

Total
20
6



















Table of contents

1. Introduction of student--------------------------------------------------------01

2. Table of contents----------------------------------------------------------------02

3. Background of the study ------------------------------------------------------03

4. Introduction --------------------------------------------------------------------05

5. Objectives & significance-----------------------------------------------------05

6. Methodology---------------------------------------------------------------------06
5.1 Data Collection Sources-----------------------------------06
5.2 Data Collection Tools--------------------------------------06
5.3 Data Processing---------------------------------------------06





























1 Background of the study

The Global Diffusion of the Internet Project was initiated in 1997 to study the diffusion and absorption of the Internet to, and within, many diverse countries

The first international Internet service in Pakistan was launched by Digicom in 1995. The licensing of commercial Internet service providers began in 1996. By mid-1999 licenses to provide Internet services had been issued to approximately 100 organizations, of which approximately 40 were offering service. By mid-2000, the number of Pakistani users had grown to 500,000–700,000, or nearly 0.5 percent of the population.
It doesn't matter that the Internet, and banking sites in particular, are in reality safer than the news portrays, banks must dispel the perception that a customer's personal financial information is not safe online.
One of the major forces behind the changes happening to business today is technology, which is creating new product, services market opportunities and developing more information and system oriented business and management process. According to Yudkin, there are as many definitions of the internet as there are researchers. Chaffy explain it is as a physical network that links computers across the globe.

Banking is the one of the most information incentive sectors and is an ideal domain for the successful development of E-commerce. Internet banking refer to use of internet as a remote delivery channel for banking services. For customer it is the understanding of their anywhere, anytime, anyway banking dream. This ahs promoted the banks to embrace technology to meet the increasing customer expectation and face the tough competition.

Internet banking would help banks present a potentially low cost alternative to brick and mortar branch banking. Internet banking services are crucial for the long term survival of the banks in the world of electronic commerce. The market for the internet banking is forecasted to grow sharply in the next few years, affecting the competitive advantage enjoyed by traditional branch banks. Indeed, it is also was estimated that financial institutions that failed to respond to the need for the internet banking services would likely lose more than 10% of their customers base by the year.
The Online Banking report explores the contradictory dynamics driving and impeding the growth of online banking: service convenience and security concerns.
A website play very significant and key role in internet banking. Websites should be able to convey all the information for both current customers and potential new customers via the internet. If the content of the site fails to pass sufficient information on account capabilities, then the site is not fulfilling its objectives.

According to Caffey, the banks website provides a better way for communication. When assessing the success of a website the role of the internet in communication with customers, other partners can be consider from the two prospective. First bank to customer direction: how does the internet complement other channels in the communication proposition for the company’s product and services to new and existing customers with a view to generating new leads and retaining existing customers?. Second, customer to Bank: how can the internet complement other channels to deliver customer services to these customers?

Customer’s perception of service quality and their satisfaction are profoundly influenced by their service encounters. The term service encounter can be defined as:

“ A period of time during which a consumer directly interact with a service”

Today, Internet security issues are less about viruses or denial-of-service attacks, and more about spyware, malware, phishing and social engineering—all designed to extract personal information from unwary users to provide financial gain for increasingly sophisticated e-predators
When banking customers see headlines about identity theft and hackers raiding Web servers for personal information such as Social Security and credit card numbers, their apprehension over conducting financial transactions online increases. As a result, Internet banking must still deal with customer concerns that Internet commerce has overcome. The Online Banking Customers report examines why after so many online commerce barriers have fallen many customers are still reluctant to bank online.
Banks are experimenting with mobile banking and other Web 2.0 services, such as social networks and blogs, video and even interactive games. They are also looking at interactive tools and applications to encourage consumers to opt in to various offers, sign up for more information, enroll in new services and take quizzes or qualify for product promotions.
Expanded broadband penetration, familiarity with the Internet and the increasing number of younger and minority households are boosting the growth of online banking. By 2010, the number of online banking households in the Pakistan will grow to 62% of total online households in the Pakistan.
There fore online banking and customers attitudes and activities are important so that banks can start the online services and have to survive in the global world customer loyalty toward online banking increase by properly handling their complains and prevent them from different hacking and thefts cases. Similarly the other spyware viruses and bugs can be controlled. The main problem security while in an online system and in banking online also have security problems. If these problem are solved then the online banking may grow more rapidly through the whole globe




2. Introduction of the project

This project begins with the a background covering the internet, e- commerce and specially internet banking. My proposal aims to provide a better understanding of how internet is prevailing and what are the customers attitudes and activities in Pakistan. The purpose is to achieved via to research question which focus on how the bank’s online environment can be describes as well as customers services within this online environment can be described. I will visit the different banks and their environment. Data will be collected via interviews, mail questionnaires, field work and interaction with the websites, focusing on feed back from customers using the banking websites. In using these websites for their banking, the findings will show the entire results. Websites should have clear and concise information in order to build trust with the customers, and multimedia, graphic elements should be avoided, as this distract customers why they came to the site. In term of customer service, loan information, language option, and a menu of multiple services all found to be important. The main problem was found to be lack of trust in the new banking channel by customers. However effective complaint management can increase customers loyalty and trust of internet banking.

3. Objectives & Significance

This report is helpful to identified the different problem regarding the online banking and its benefits how it is beneficial this report is for the society and for the customers this is helpful for the banks that they will follow the things and start online banking so that they survive in the market. This report is helpful for the banks those are already online they become familiar with the internet problems and their solutions. This report have the following objectives.

Ø To identified problems regarding online banking
Ø To identified the customer activities regarding online banking
Ø To identified the customer’s problems which they face while interacting with internet
Ø To identified the customer attitude which they show about online banking
Ø This project begins with the a background covering the internet, e- commerce and specially internet banking
Ø To show the future of the online banking
Ø To show how the bank’s online environment can be describes as well as customers services within this online.



4. Methodology

4.1 Data Collection Sources

Data collection sources are I will be visit one or two banks and collect the data from them
Other source includes internet, business books and website of banks etc

4.2 Data Collection Tools

Ø Personal interviewing,
Ø Mail questionnaire,
Ø This is a field research
Ø And telephone interviewing
Ø Questionnaire
Ø Direct observations
Ø Participant observation

4.3 Data Processing (methods you will use to extract and process the information
you will gather)

I shall be use the world processing for data processing and use the
Ø tables and
Ø charts
my data will be qualitative and were collected by direct observation and focus personal interview. And collected data will analyzed on the basis of the frame of reference of this study.